Sorb
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Sorb 〰️
How do we position a hydration brand as performance-driven without blending into category noise?
{Brand Positioning} {Visual Identity} {Performance Branding}
STRATEGIC INSIGHT
Athletes respond to efficiency, speed, and clarity — not generic wellness language.
STRATEGIC UNLOCK
Own the idea of balance through performance. Hydration as optimisation.
EXECUTION
Energetic branding with sharp visuals and dynamic systems expressing vitality, speed, and recovery.
Sorb
Brief:
Position Sorb as the go-to hydration partner for athletes and active lifestyles, highlighting its unique benefits.
Challenge:
Stand out in a crowded hydration market and capture attention among competitive alternatives.
Outcome:
Crafted a branding strategy focused on speed and efficiency, with energetic visuals conveying vitality and balance to engage the target audience.
