Hitachi Rail
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Hitachi Rail 〰️
How do we create one cohesive brand story that unifies a complex, global organisation without oversimplifying it?
{Brand Positioning} {Narrative Strategy} {Global Brand System} {Human-Centred Storytelling}
STRATEGIC INSIGHT
Hitachi Rail isn’t just about infrastructure. It’s about people, cultures, and lived journeys.
STRATEGIC UNLOCK
A Journey Full of Life.
A positioning that reframes the brand as people-powered, emotionally intelligent, and globally human.
EXECUTION
Human-led storytelling through authentic portraits, analogue photography, and light leaks symbolising moments of life within the engineered journey.
