PlaceUp
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PlaceUp 〰️
How do we design a travel system that simplifies logistics while restoring human meaning to the journey?
{Product Strategy} {Behavioural Design} {Platform Concept} {Human-Centred Systems}
STRATEGIC INSIGHT
People rarely remember routes or schedules. They remember who they shared the experience with. Yet most travel platforms optimise movement rather than meaning.
STRATEGIC UNLOCK
Reframe travel as a human experience before a logistical one. Design systems that create compatibility, trust, and collaboration from the outset.
OUTCOME
A behaviour led travel ecosystem combining human matching and peer to peer logistics, enabling shared journeys, reduced costs, and deeper cultural exchange.