Brief

Less Talk More Walk (LTMW) is a new active lifestyle brand for the doers, people who move with intention, say what they mean, and follow through. The brand should feel fresh, confident and unique in a saturated market, with apparel designed for both the gym and everyday life from Thursday nights at the pub to Sunday brunch or evening walks.

Approach

Begin with broad creative exploration including moodboards, visual territories and directional themes to shape the foundation of the identity. This will guide decisions on logo, wordmark, colour palette and typography.

Goal

Create a visual system that embodies momentum and attitude, positioning LTMW as the brand for the Masters of Movement.

{Brand Identity / Logo Design / Creative Strategy / Social Media}