Gordon's Gin
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Gordon's Gin 〰️
How do I give do I give each concept its own creative identity while ensuring all four still unmistakably Gordon’s?
{Premium Gin Branding} {Label Design} {Illustration}
Jump Innovate asked me to design four mock-ups for new Gordon’s Gin bottles and labels. Each concept had its own story, moodboard, and playful personality.
STRATEGIC INSIGHT
Flavour-led products succeed when they evoke emotion, not explanation. Each variant needed its own world without fragmenting brand recognition.
STRATEGIC UNLOCK
Anchor every concept in emotion first, then express it visually through colour, form, and illustration while preserving Gordon’s core brand DNA.
EXECUTION
Four distinct visual universes. Each with its own mood, narrative, and personality, unified by a shared premium structure.
