Jump Innovate asked me to design four mock-ups for new Gordon’s Gin bottles and labels. Each concept had its own story, moodboard, and playful personality.

Strategic Unlock
These weren’t just label designs. Each bottle needed to feel like its own world with an emotional signature.
“Mixi,” “London Blend,” “South Side Punch,” and “Citrus Fizz” became distinct visual universes.

Approach
• Identify the core emotion of each concept
• Translate it into colour, shape and movement
• Keep Gordon’s brand DNA at the heart of the design

{premium gin brand / label design / illustration}