STRATEGIC INSIGHT
Freedom and flexibility paradoxically lead to isolation. People work out near others but don’t feel part of anything.

STRATEGIC UNLOCK
Belonging isn’t built through features. It’s built through shared moments. Empower loyal users to shape the experience.

EXECUTION
Top users become class ambassadors, inviting friends to curated sessions with co-created playlists and social moments afterward turning workouts into community-led events.

OUTCOME
More connection, more discovery, more cultural relevance. ClassPass becomes something you share, not something you do alone.