BRIEF INTRODUCTION
For this task, I wanted to celebrate DMC's heritage without it feeling nostalgic or static. What interested me most was the idea that craft is alive and continuously passed between generations. The concept became: A Thread Through Time.

INSIGHT
In a world defined by speed and distraction, people are turning to making as a way to slow down and feel present. But craft has never just been personal — it's shared, learned, and carried forward. For 280 years, DMC has lived within that exchange.

IDEA
A single thread connects 280 years of making. It carries history, but it's never finished. Every generation adds to it, shaped by the people who use it. The thread shows continuity. The stitches show contribution.