BRIEF
“Brilliance take time”
Develop a premium Travel Retail shopper experience for Chivas 18.
Communicate the age and quality of the blended Scotch by bringing to life the message
“Brilliance takes time.”
The experience should inspire travellers and
educate them on the depth, complexity, and craft
of Chivas 18.
INSIGHT
Life moves fast, just like an airport journey. People are constantly in transit, between places and moments, rarely stopping to recognise how far they have come.
In this in-between space, time feels suspended yet rushed, and small wins are often overlooked.
IDEA
Chivas 18 introduces a copy-led pause in Travel Retail that invites travellers to slow down and reflect.
Through short, emotional lines rooted in the brand world, the experience encourages people to acknowledge their journey and remember that brilliance is built gradually, not instantly.
IDEA 1 ACTIVATION
(BAR / LOUNGE EXTENSION)
The idea extends into a dedicated Chivas 18 pause space within the airport.
Designed as a refined speakeasy-inspired bar or lounge, the space invites travellers to sit, slow down, and take a moment before their next journey.
The interior is fully branded in Chivas 18’s visual language
Dark wood, warm gold accents, leather seating, and soft lighting.
Copy-led reflections continue subtly throughout the space.
This is not a promotional bar, but a designed moment of calm
and indulgence.
HOW DOES IT WORK
It mirrors the whisky’s 18-year maturation with human experience. It brings “Brilliance takes time” to life through pause and reflection.
It feels premium because it creates space, rather than demanding attention.
