STRATEGIC CHALLENGE

Medical travel to Turkey faces negative press, safety concerns, and inconsistent standards. First-time patients arrive with fear, uncertainty, and mistrust. Treataway needed a digital presence that inspires confidence and prioritises safety over sales.

STRATEGIC UNLOCK

The platform should not persuade. It should guide. Education, clarity, and emotional reassurance became the foundation.

EXPERIENCE DESIGN

We created visually clear, approachable infographics that break down procedures, timelines, risks and expectations, making knowledge accessible and removing fear of the unknown.

COMMUNICATION PRINCIPLES

For the first year, we avoided before/after images, promotions, and sales-driven messaging. This wasn’t about selling surgery — it was about rebuilding trust.

OUTCOME

Treataway shifted from “medical provider” to trusted travel-care partner people can rely on, recommend, and return to.

{creative strategy / social media content / medical aesthetics & services}