NHS: We do More
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NHS: We do More 〰️
How do we attract and retain talent by showing the reality of NHS work not the recruitment cliché?
{EVP} {Employer Branding} {Creative Strategy} {Brand Identity}
STRATEGIC INSIGHT
Post-Covid recruitment messaging felt generic and disconnected from lived experience. What was missing was truth and humanity.
STRATEGIC UNLOCK
Shift the narrative from roles to people. From job descriptions to purpose, pride, and direction.
EXECUTION
An authentic EVP — “We do more.”
A flexible, people-first toolkit using portraits, illustration, colour, and adaptable messaging that reflects the diversity, resilience, and values of the Trust.
