Background

Lancashire & South Cumbria NHS Foundation Trust needed to attract and retain talent after Covid left staff exhausted and vacancies high. Recruitment campaigns felt generic, unrepresentative and failed to reflect the people behind the organisation.

Approach

Create an authentic EVP focused on direction and offering, shifting the narrative back to the humans who make the Trust work.

This became “We do more.”

Solution

A flexible, people-first brand toolkit including portraits, colours, illustrations and adaptable messaging. A relatable tone of voice helps every team express who they are, what they stand for and why candidates should join them.

{EVP / Employer Branding / Creative Strategy / Brand Identity}