With an art direction career spanning Paris, Istanbul and London, I bring a multicultural perspective and fluency in three languages to every project. My work covers print, digital, packaging, editorial, OOH, POS, branding, social, e-commerce and digital ads.

I have created campaigns for Pfizer, NHS, Biotherm, Diageo (J&B / Gordon’s), Visa, Lego and Nude by Nature, with recent projects across alcohol, sustainable travel, luxury food and drinks, and experiential design.

I craft smart, performance-focused creative for DTC brands, from paid and organic social to CRM, translating briefs into visuals that stand out and drive growth. I collaborate seamlessly with creative and channel leads to deliver impactful work.

Passionate about brand identity and storytelling, I love building concepts that cut across beauty, tech, entertainment and sport. My secret power is illustration, elevating ideas from first sketches and storyboards to full digital rollouts.

Outside of work, I refuel by writing (I have an unpublished book) and sketching.